life insurance

Booming Life Insurance Sales

When tragedy occurs, many people tend to reevaluate their way of thinking and begin to play the "worst-case scenario" game. The terrorist attacks of September 11 were no different. Minds began racing, and people began questioning things like, "what will happen to my family if something happens to me?" Or, "How will my family be affected financially if I die?" And with the increase in questions and uncertainty in the event of a tragedy happening in the future, the sales in life insurance and financial planning boomed.

Proof of this can be seen in the results of MIB Life Index for the fourth quarter of 2001, which showed the highest levels since 2000. The MIB Life Index tracks searches for medical records undertaken by insurers after a consumer applies for life insurance.

LIMRA International, a financial services marketing and research organization, found the same high results when looking at life insurance figures for 2001. After the stories from survivors praising their life insurance companies for all that they had done to help them get back on their feet came out, a new found sense of hope and a "do-gooder" attitude began to erupt throughout life insurance companies and insurance agents. "When people feel great about what they do, and are proud of the accomplishments they have, they tend to work harder and become more enthusiastic," says Dave Roush, CEO of Insurance.com.

One of the strange findings was that most Americans claimed they were less likely to seek out any financial advice or buy life insurance at all. This feeling of uncertainty can be attributed to how the economy was and how things really weren't looking good for the American people. Job stability and the affordability of life insurance was a big concern, as was that of talking to strangers or opening unmarked mail, due to the anthrax threat.

If you are interested in receiving a life insurance quote, log on to Insurance.com. Here you will be able to evaluate multiple rates from best-in-class life insurance providers - helping you find the best life insurance coverage for you and your family in the event of a tragedy.